Gutter Guards for the Discerning Remodeler
Gutter Guards for the Discerning Remodeler
Effective Date: March 2026 Last Updated: March 2026
This website, MicroMeshGutterGuards.com (the “Site”), is owned and operated by MGP Manufacturing LLC (“MGP,” “we,” “us,” or “our”), doing business as MicroMeshGutterGuards.com, a manufacturer of gutter protection systems headquartered in Paterson, New Jersey. This Privacy Policy describes how we collect, use, disclose, and protect personal information obtained through this Site.
This Site serves two distinct audiences. Its primary purpose is to provide trade and manufacturer information to prospective and current authorized Dealers, contractors, and business professionals. However, because the Site is publicly accessible, it may also be visited by residential consumers. This Policy addresses both data streams.
Notice to Consumers. If you are a homeowner or residential consumer, we encourage you to visit MasterShield.com, KleanGutter.com, or MicroMaxGutterGuard.com, which are designed specifically for consumer use. The privacy policies on those sites govern information collected through those consumer-facing websites.
Important Dealer and Distributor Notice. Products manufactured and distributed by MGP Manufacturing LLC — including products sold under the MasterShield®, Klean Gutter®, MicroMax™, and other current or future brand names — are sold through independently owned and operated authorized Dealers and authorized Distributors. Each Dealer and Distributor operates as a separate legal entity with its own privacy practices. When you contact or transact with a Dealer or Distributor, that party’s privacy policy governs the information you provide to them.
This Policy applies only to information collected through this Site. It does not govern information collected offline, through other websites, via email campaigns, or through Dealer websites or operations.
This Privacy Policy, together with the MicroMeshGutterGuards.com Terms of Use and Disclaimer, collectively governs your use of this Site. All three documents should be read together.
This Site is intended for users located in the United States. If you are accessing the Site from outside the United States, you do so at your own initiative and are solely responsible for compliance with applicable local laws.
Telephone and Text Communications. If you provide a telephone number through any form on this Site, you acknowledge that MGP Manufacturing LLC may contact you at that number by telephone or text message, including using automated dialing technology, to follow up on your inquiry or application. Consent to receive such communications is not a condition of any business relationship. Message and data rates may apply. Text STOP to opt out of marketing messages at any time. Text HELP for support. Neither MGP Manufacturing LLC nor wireless carriers are liable for delayed or undelivered messages. Opting out of marketing messages does not opt you out of transactional or service-related communications directly related to a request you have submitted, such as application status updates or responses to your inquiry. To opt out of all communications, contact us at privacy@micromeshgutterguards.com.
Automated and AI-Assisted Communications. We may use marketing automation tools and AI-assisted systems (including platforms such as HighLevel) to help send follow-up communications, route inquiries, personalize messages, and improve the speed and quality of our responses. While we use commercially reasonable efforts to ensure accuracy, automated systems may occasionally produce errors or unexpected results. If you believe you have received a communication in error, please contact us at privacy@micromeshgutterguards.com and we will address it promptly.
By using this Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any term of this Policy, please do not use this Site or submit any personal information to us.
We collect two categories of information: information you provide to us voluntarily, and information collected automatically when you use the Site.
When a trade professional, contractor, or prospective Dealer interacts with the Site — for example, by submitting a Dealer Application, accessing the Dealer Portal, or contacting us for trade inquiries — we may collect:
When a residential consumer interacts with the Site — for example, by submitting a contact form or inquiry — we may collect:
We do not operate an e-commerce storefront on this Site. We do not collect payment card information or process financial transactions directly through this Site.
When you visit the Site, our servers and third-party analytics tools automatically collect certain technical and usage data, including:
This information is collected using cookies, web beacons, pixel tags, and similar tracking technologies, as described in Section 4 below.
We may receive information about your business from third-party sources, including business credit reporting services, industry databases, social media platforms, and referral sources, when evaluating a Dealer Application or maintaining a dealer relationship. We combine this information with data collected directly from you as part of our dealer onboarding and relationship management processes.
We use the information we collect for the following purposes:
| Purpose | Audience | Legal Basis / Rationale |
|---|---|---|
| Evaluating and processing Dealer Applications | Business Users | Legitimate business interest / pre-contractual steps |
| Managing the dealer relationship and Dealer Portal access | Authorized Dealers | Contractual obligation |
| Responding to trade and business inquiries | Business Users | Fulfillment of request |
| Responding to consumer inquiries and directing to appropriate resources | Consumers | Fulfillment of request |
| Sending trade communications, product updates, and program announcements | Business Users | Legitimate business interest / consent |
| Improving the Site’s content, performance, and user experience | All users | Legitimate business interest |
| Conducting analytics and market research | All users | Legitimate business interest |
| Displaying interest-based advertising | All users | Consent (where required by applicable law) |
| Complying with legal obligations | All users | Legal compliance |
| Protecting the security and integrity of the Site and Dealer Portal | All users | Legitimate business interest |
We will not use your personal information for purposes materially different from those disclosed in this Policy without providing you with prior notice and, where required by law, obtaining your consent.
We do not sell your personal information to third parties for their own independent marketing purposes. We may share your information in the following circumstances:
Dealer Portal Operations. Information provided by authorized Dealers in connection with Portal access is used solely to manage the dealer relationship and provide access to trade resources. We do not share Dealer Portal credentials or dealer-specific business information with other Dealers or unauthorized third parties. Unauthorized access to the Dealer Portal — including access by competitors, former dealers using revoked credentials, or any party attempting to harvest trade pricing, product specifications, or dealer materials — is strictly prohibited and may constitute a violation of the Computer Fraud and Abuse Act (18 U.S.C. § 1030) and applicable state computer access laws.
Dealer Application Review. Information submitted as part of a Dealer Application may be shared with MGP’s internal review team and, where applicable, with third-party credit or background verification services solely for the purpose of evaluating the application.
Consumer Inquiries — Referral to Branded Sites. If a consumer submits an inquiry through this Site, we may direct them to MasterShield.com, KleanGutter.com, or MicroMaxGutterGuard.com for appropriate consumer resources. Consumer contact information submitted through this Site may be shared with an authorized Dealer in the consumer’s area solely to fulfill the consumer’s request for information or a referral. This referral does not create a direct relationship between the consumer and MGP Manufacturing LLC, and MGP is not a party to any transaction between a consumer and a Dealer. We do not evaluate, guarantee, or endorse the performance, pricing, or conduct of any Dealer to whom consumer information is referred.
Service Providers. We engage third-party companies to perform services on our behalf, such as website hosting, email delivery, analytics, customer relationship management, and advertising. These service providers are contractually prohibited from using your information for any purpose other than providing services to us and are required to maintain appropriate confidentiality and security standards.
Business Transfers. If MGP Manufacturing LLC is involved in a merger, acquisition, asset sale, or similar corporate transaction, your personal information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
Legal Requirements and Protection. We may disclose your information if we believe in good faith that disclosure is necessary to: (a) comply with applicable law, regulation, legal process, or governmental request; (b) enforce our Terms of Use or other agreements; (c) protect the rights, property, or safety of MGP Manufacturing LLC, our users, or the public; or (d) detect, prevent, or address fraud, security, or technical issues.
Aggregate and De-Identified Data. We may share aggregated or de-identified information — which cannot reasonably be used to identify you — with business partners, advertisers, and other third parties for industry analysis, research, and marketing purposes.
We use the following categories of cookies and similar technologies on this Site:
| Cookie Type | Purpose | Identifies You? |
|---|---|---|
| Strictly Necessary | Required for the Site to function (e.g., session management, Dealer Portal security) | No |
| Performance / Analytics | Collects anonymized data on how visitors use the Site to help us improve it | No |
| Functionality | Remembers your preferences (e.g., region, language) for a personalized experience | Potentially |
| Targeting / Advertising | Delivers relevant ads; tracks ad campaign effectiveness; may be shared with ad partners | Yes (via Device ID or IP) |
| Third-Party | Set by partners such as Google Analytics, Meta Pixel, or YouTube when their features are embedded on the Site | Varies |
Cookies we use are either session cookies (deleted when you close your browser) or persistent cookies (remaining on your device for a defined period or until you delete them manually).
You may manage your cookie preferences at any time through the cookie consent banner displayed when you first visit the Site, or by adjusting your browser settings to refuse or delete cookies. Please note that disabling certain cookies — particularly strictly necessary cookies — may affect the functionality of the Site and Dealer Portal.
Global Privacy Control (GPC). If your browser or browser extension transmits a Global Privacy Control signal, we will treat that signal as a valid opt-out of the sale or sharing of your personal information for targeted advertising purposes, to the extent required by applicable state law (including California, Colorado, Connecticut, Oregon, New Jersey, and other states that mandate GPC recognition as of 2026).
Certain pages on this Site and emails we send may contain electronic images known as web beacons (also called single-pixel GIFs). Web beacons allow us to count visitors, track whether emails have been opened, and measure the effectiveness of advertising campaigns.
Depending on your state of residence, you may have specific rights regarding your personal information. We are committed to honoring these rights regardless of where you live in the United States.
| Right | Description |
|---|---|
| Right to Know / Access | You may request a copy of the personal information we hold about you and information about how we use and share it. |
| Right to Correction | You may request that we correct inaccurate personal information we hold about you. |
| Right to Deletion | You may request that we delete your personal information, subject to certain legal exceptions (including our right to retain information necessary to fulfill a contractual obligation or comply with law). |
| Right to Opt Out of Sale/Sharing | You may opt out of the sale or sharing of your personal information for targeted advertising. Use the “Do Not Sell or Share My Personal Information” link on our Site or submit a GPC signal. |
| Right to Data Portability | You may request that we provide your personal information in a portable, machine-readable format where technically feasible. |
| Right to Non-Discrimination | We will not discriminate against you for exercising any of your privacy rights. |
| Right to Limit Sensitive Data Use | You may request that we limit the use of sensitive personal information to purposes necessary to provide the services you requested. |
| Right to Opt Out of Automated Decision-Making | You have the right not to be subject to decisions based solely on automated processing that produce significant legal or similarly significant effects on you. |
How to Exercise Your Rights. To submit a privacy rights request, please contact us using any of the methods listed in Section 9. We will respond within the timeframe required by applicable law (generally 45 days, with a possible 45-day extension where permitted). We may need to verify your identity before processing your request.
California Residents. California residents have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These include the right to know the specific pieces of personal information collected, the right to opt out of the sale or sharing of personal information, and the right to limit use of sensitive personal information. California residents may submit requests via the methods in Section 9 or by clicking the “Do Not Sell or Share My Personal Information” link on our Site.
Other State Residents. Residents of Virginia, Colorado, Connecticut, Texas, Florida, Indiana, Kentucky, Rhode Island, Oregon, Montana, New Hampshire, New Jersey, Delaware, Maryland, Minnesota, Utah, and other states with comprehensive privacy laws have rights substantially similar to those described above. We honor these rights for all U.S. residents.
This Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. In compliance with the Children’s Online Privacy Protection Act (COPPA), as updated by the FTC’s 2025 rule amendments, we do not knowingly collect, use, or disclose personal information from children under 13 without verifiable parental consent.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the address in Section 9. We will promptly delete such information from our records.
We implement commercially reasonable technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or destruction. For the Dealer Portal specifically, these measures include encrypted transmission using SSL/TLS technology, credential-based access controls, and session management protocols.
No method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and applicable regulatory authorities as required by law.
You are responsible for maintaining the confidentiality of your Dealer Portal credentials. You should log out of the Portal after each session and notify us immediately at privacy@micromeshgutterguards.com if you suspect unauthorized access to your account.
We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, or as required by applicable law. Business information submitted as part of a Dealer Application is retained for the duration of the application review process and, if approved, for the duration of the dealer relationship and any applicable post-termination period required by law or contract. When personal information is no longer needed, we delete, destroy, or de-identify it in a secure manner.
For privacy-related questions, requests to exercise your rights, or to report a concern, please contact us by any of the following methods:
MGP Manufacturing LLC — Privacy Inquiries 83 2nd Avenue Paterson, NJ 07514
Email: privacy@micromeshgutterguards.com Phone: (201) 652-6642
We aim to acknowledge all privacy requests within five (5) business days and to resolve them within the timeframe required by applicable law.
This Site may contain links to third-party websites, including industry associations, trade publications, and other resources. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policy of any website you visit through a link on this Site.
This Privacy Policy is governed by the laws of the State of New Jersey, United States of America, without regard to its conflict-of-law provisions. By using this Site, you consent to the collection and processing of your information in the United States, where data protection laws may differ from those in your country of residence.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this Policy. For material changes that significantly affect your rights or how we process your personal information, we will provide at least 30 days advance notice by posting a prominent notice on the Site or by email where we have your contact information on file. Changes will be effective immediately for new users and 30 days after notice for existing users. Your continued use of the Site after any changes become effective constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.
This Privacy Policy was last updated in March 2026. It supersedes all prior versions.